Post by account_disabled on Jan 27, 2024 18:46:03 GMT 14
Anna Smith Anna SmithLast updated: Friday, January 5, 2024Minute 5 was read One of the most common recommendations out there for organizations trying to create a steady stream of content is to seek out contributions. After all, who knows your business better than the people who work in it every day? And what could be more cost-effective than getting the people you're already paying to become your own content group? It's all very easy - just ask employees to submit a blog post once a month. But this approach rarely (if ever) works. From lawyers and insurance brokers to software companies and plumbers, "get the employees involved!" The relationship continues to disappoint as staff members either blog extremely little, poorly, or not at all. Sleep: Your staff love blogging! All of them are practically Wall Street Journal-caliber writers, and it's easy to get them published regularly because they're all so excited about the impact they can have on your business. Your blog will gain popularity and you will improve sales by almost a billion dollars. TAKE THE CONTENT! Reality: Management or marketing announce a blogging initiative and get a shrug and a concerned look from the staff. If the organization is a little ahead of the game, someone will quickly be responsible (we call them a curator ) for collecting and editing content (in addition to that person's normal workload). In some cases, the manager accidentally takes on the role.
The first post is due. The official in charge of the job has either completely forgotten or admits that he "doesn't have a single idea to write about." In an eleventh-hour effort, the employee puts together a half-baked 350-word post written in English, but just barely. A frustrated curator tries to edit the post before going live. At the same time, the reality that not everyone can write begins to sink in. This pattern repeats itself for the first few weeks, with the curator pulling teeth to get posts from her herd cats. A few team members really like blogging (easy billable hours!), but most employees Country Email List would rather be doing their actual work than writing posts they don't enjoy. Postings are almost always submitted on a fixed date and require heavy editing to be published. After the first few weeks, the messages barely come through. The messages that come in are written in different voices and tones and with so many mistakes and edits that the curator decided to schedule a six-month sabbatical. Management tries to revive the effort, but to little or no avail. The publication is rare, the curator gradually stops curating, and the publication comes to an end.
Sound familiarIf so, let me clarify a simple truth: You can't force your employees to blog, and if you do, your blog will look terrible. You can set quotas. You can threaten. You can offer incentives. It doesn't matter. If the people on your team don't enjoy writing or don't consider themselves strong writers , there's nothing you can do to get them to join your push to become the best web blog for socks manufacturers (or whatever what you do). Sellers want to sell. Support groups want support. If you find someone in the mix who also loves blogging, that person is a gold mine - but it's not a passion you can make up. Content written out of obligation is bad content. What to do instead: 1. Collaborate on ideas If your people don't want to produce content, that doesn't mean you have to cut them out of the process entirely. You can still bring in different disciplines and roles within your company to help generate ideas for content. When it's a group effort, it's much less intimidating and more productive than just one person creating content on their own. The 6-3-5 method says that six people can easily generate more than 108 ideas in 30 minutes. 6-3-5 Mind writing method Focus your discussion on customer pain points, procedural advantages, and timely topics of interest. When many people collaborate.
The first post is due. The official in charge of the job has either completely forgotten or admits that he "doesn't have a single idea to write about." In an eleventh-hour effort, the employee puts together a half-baked 350-word post written in English, but just barely. A frustrated curator tries to edit the post before going live. At the same time, the reality that not everyone can write begins to sink in. This pattern repeats itself for the first few weeks, with the curator pulling teeth to get posts from her herd cats. A few team members really like blogging (easy billable hours!), but most employees Country Email List would rather be doing their actual work than writing posts they don't enjoy. Postings are almost always submitted on a fixed date and require heavy editing to be published. After the first few weeks, the messages barely come through. The messages that come in are written in different voices and tones and with so many mistakes and edits that the curator decided to schedule a six-month sabbatical. Management tries to revive the effort, but to little or no avail. The publication is rare, the curator gradually stops curating, and the publication comes to an end.
Sound familiarIf so, let me clarify a simple truth: You can't force your employees to blog, and if you do, your blog will look terrible. You can set quotas. You can threaten. You can offer incentives. It doesn't matter. If the people on your team don't enjoy writing or don't consider themselves strong writers , there's nothing you can do to get them to join your push to become the best web blog for socks manufacturers (or whatever what you do). Sellers want to sell. Support groups want support. If you find someone in the mix who also loves blogging, that person is a gold mine - but it's not a passion you can make up. Content written out of obligation is bad content. What to do instead: 1. Collaborate on ideas If your people don't want to produce content, that doesn't mean you have to cut them out of the process entirely. You can still bring in different disciplines and roles within your company to help generate ideas for content. When it's a group effort, it's much less intimidating and more productive than just one person creating content on their own. The 6-3-5 method says that six people can easily generate more than 108 ideas in 30 minutes. 6-3-5 Mind writing method Focus your discussion on customer pain points, procedural advantages, and timely topics of interest. When many people collaborate.