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Post by account_disabled on Jan 23, 2024 18:51:18 GMT 14
The first crisis messages were launched a few days earlier, because DTEK thermal power plants were the first to be affected, especially those located near the front line. We changed the content and the form of its presentation, the approach to communications, because most of the objects belong to critical infrastructure. Now DTEK is focused on recovery. We focus on employees, who are the company's main asset and value.
New Strategy 2030 and main vectors Buy Bulk SMS Service of communications What does your digital communications strategy look like now? What changed with the start of a large-scale war in Ukraine? At the end of 2021, the new Strategy 2030 was presented. The vectors in relation to the main “streams” have changed - the so-called sections in the team that relate to a certain vector in the communication strategy. In addition, DTEK invested part in innovation, development of energy infrastructure and the future.
The communications strategy today has two main vectors - international and national. At the national level it is important: give people an understanding of how electricity is generated and transmitted, provide immediate information about the destruction. To do this, we developed communication streams and launched advertising campaigns. Internationally we focus on: recovery. The future and vision ( a vision of the imaginary future of the company - editor's note is connected with Strategy 2030.
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